It's a communications tool no organization can ignore.
Your audiences expect to find you on social media — Facebook, Twitter, blogs and others.
Readers don't just want to see that a nonprofit organization has a social media page. They also want to see that it's actively managed — and authentic.
It's critical that your staff participates, rather than simply outsourcing the management of your social media. Your team is the face of your organization, the ones closest to the subject and to the people whom your work affects. To build an authentic social media presence, your team needs to be seen and heard. It's key to making your organization feel human, not stuffy and business-like.
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