In a world of massive amounts of information, the key to being found online is to provide the information your audiences jump online to find — and they're not looking for advertisements. They want answers to specific questions, and the best way to reach them is to provide those answers.
For example, a social justice organization will attract visitors by providing answers (on its blog, social media channels and website) to questions like:
Traditional marketing and advertising tactics don't work as well as they used to. By carrying the Internet in our pockets, we have so much information available that our worldviews naturally filter out content that doesn't speak to us.
To break through to the people who need to care about your cause, you must develop remarkable content that your audiences want to read and share.
Sounds like a lot, right?
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